Will FICO scoring incorporate social media?

The practice is being used largely by startups that grant smaller loans, but the concept seems likely to spread. Fair IsaacCorp., which provides the credit scoring used in more than 90% of lenders decisions, says it is weighing possibilities for incorporating social media.

"There could come a time where certain social media could be predictive and we're looking at that, but it isn't yet," said Anthony Sprauve, senior consumer-credit specialist at FICO.




http://online.wsj.com/news/articles/SB10001424052702304773104579266423512930050