Saturday, January 06, 2007

Capital Ingenuity Corporation has it all wrong.

Read this article.

They say they provide sem services for attorneys and law firms. I must confess my ignorance. I have no idea what sem services are. I hope they are not educational services because Capital Ingenuity Corporation sure doesn’t know anything about title insurance.

I don’t even understand the point they are trying to make in this article so it’s hard to even comment except to say I think they are under the illusion that better land record systems would eliminate all title problems. Have I got it right? Wait a minute; I wonder if sem systems are document storage. I’ll bet that’s the angle. These guys are probably making an argument that they can solve all the world’s title woes if we’d just let them organize the land records system. That’s a laugh.

If you have any idea what sem is and would like to help me understand what these folks are trying to say, I’d be happy to hear from you.

3 comments:

marketing said...

SEM is an acronym for Search Engine Marketing. This article was written for the sole purpose of getting the title company linked at the bottom a backlink to improve search engine exposure. I looked around and saw Capital Ingenuity had authored a bunch of articles for different industries.

Mark Pilatowski
Title Insurance

Diane Cipa, The Closing Specialists® said...

Thanks, Mark.

BTW - Your marketing is good. Love the ads.

Diane

marketing said...

Thanks. I really appreciate your efforts to bring more transparency to the title industry. It is bringing much needed attention to consumers. BTW we are updating our site soon and will be featuring some discussion on potentially big changes for the NJ title industry.

Thanks
Mark Pilatowski
Title Insurance