Monday, May 14, 2007

new incentives for consumers going over big!

Our Choose & Save program has gotten off the ground with a big bang.

It absolutely proves to me that consumers have NO PROBLEM paying a non-refundable deposit to cover abstract costs in exchange for a reduction in fees.

It's a valuable exchange for my company. We are incenting consumers to give us complete info in legible form with a deposit in exchange for lower closing costs.

We're more productive. Cash flow is better since we don't have to front the money for the abstract and lien letters.

I see it as a win-win.

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